First Co-Branded Merchant Ratings Service Will Enable Any Business to Provide User Generated Merchant ratings and Customer Reviews in time for the Holiday Shopping Season Through Licensing Arrangement With ePublicEye.com

Los Angeles, Calif. -- November 1,1999 -- ePublicEye.com, (http://www.epubliceye.com) the leading aggregator of customer satisfaction data on small and medium sized businesses announced today that it will host customized private labeled, merchant rating services for portals, community, and merchant web sites that want to immediately provide consumer generated merchant ratings and reviews to their visitors. ePublicEye. will enable these businesses to quickly add customer rating and review functionality that will have their web site's look and feel, while capitalizing on the proven, extensive features of ePublicEye's software.

"Leading e-tailers have turned to user generated merchant ratings and reviews as a means to engender consumer confidence, and encourage the online purchase. A recent survey of consumers conducted by Forester Research found that over half of consumers surveyed indicate that on-line ratings were either 'important' or 'very important' in making their online purchase decisions. For us this confirms that customer ratings are now a recognized and pivotal part of the backbone of e-commerce," says Errol Smith co-founder of ePublicEye.com

ePublicEye's private-labeled merchant ratings will allow innovative portal and community Web sites to provide a valuable comparison shopping tool, increase the amount of time visitors spend on their sites, build consumer confidence quickly and turn browsers into buyers. Moreover, the service will enable shopping portals to differentiate their offerings from the myriad e-tail destinations now available to consumers. In addition, the service's follow up system will provide subscribing companies with a means to confirm the post-sale reliability of their merchants and ensure that fulfillment issues are identified and kept within acceptable limits. Finally, community organizers would get mission critical customer feedback on the performance of their site and it's members, along with useful aggregate transactional and demographic data.

"ePublicEye currently manages ratings and reviews for over 8500 merchants. Over the last four years ePublicEye.com has aggregated a wealth of insights about the intricacies of developing and managing a user generated rating and review system through the actual experience of providing these services. By licensing the application and hosting from ePublicEye.com. shopping portals and business sites will be able to immediately add this functionality to their site in time for the critical holiday shopping season. Most importantly, they'll be able to do it with a proven application, at a fraction of the cost, with none of the maintenance typically involved," says Errol Smith co-founder of ePublicEye.com.

The service will allow subscribing shopping portals to seamlessly provide consumer generated merchant ratings and reviews while strengthening their brand. Shopping site organizers can monitor their network 24 hours a day for reliability and customer satisfaction. Holiday shoppers will be able to view, consumer generated, reliability ratings that measure merchant performance in key areas, including management accessibility, safety of payment process, reliability of advertising claims, on-time delivery, customer support, refund policy, privacy practices, and comparative prices.

ePublicEye's proprietary application features :

Ø Instant customer feedback and rating of merchants.
Ø Merchants reliability monitoring 24 hours a day seven days a week.
Ø Consumers can easily access past customer experiences with a merchant.
Ø Automated follow-up for post-sales reliability, and on-time delivery.
Ø Integrated privacy and reliability and customer satisfaction monitoring
Ø Ratings accessible in English, and Spanish.
Ø Merchants access customer feedback to increase consumer satisfaction.
Ø Members can customized surveys to receive specific customer feedback.
Ø Aggregate transactional and demographic data available for bench marking.

There are number reasons to set up user generated ratings and review through ePublicEye. rather than developing it in-house. Experienced specialists in this segment of e-commerce are virtually impossible to find. Operating on Internet time, shopping portals and community organizers can't afford to spend months building and testing this critical component of a leading edge shopping site. By using ePublicEye's services, subscribers get a robust solution that can be added without investing in any additional personnel, software development, band width or additional technology support.

About ePublicEye.com:

Since 1996 ePublicEye.com: has maintained a focus on building confidence between consumers and small to mid-sized Internet merchants. Pioneers in the use of consumer feedback to promote safer e-commerce, ePublicEye.com: the largest aggregator of customer satisfaction data in this market segment, trusted by over 7,500 small to mid-sized merchants to continually survey their customers. As a result, ePublicEye.com is uniquely positioned to provide shopping portals with these support services.

For more information Contact Belinda Winn at 818-547-0222 or

wms@epubliceye.com ePublicEye at http://www.epubliceye.com

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